Privacy Policy

 

 

1. INTRODUCTION AND SCOPE

Yuth Lifestyle ("the Brand") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.yuthlifestyle.com. By using our services, you consent to the data practices described in this policy.

2. INFORMATION WE COLLECT

In compliance with the IT (Reasonable Security Practices) Rules, 2011, we collect two types of information:

  • Personal Identifiable Information (PII): Name, shipping address, email address, telephone number, and date of birth.

  • Sensitive Personal Data or Information (SPDI): Payment credentials (processed through secure, encrypted third-party gateways), and password hashes.

  • Automatic Data: IP addresses, browser types, operating systems, and browsing behavior via cookies to enhance user experience.

3. LEGAL BASIS FOR PROCESSING

We process your data under the following legal frameworks:

  • Consent: Your explicit agreement during account creation or checkout.

  • Contractual Necessity: To fulfill your orders and provide customer support.

  • Legal Obligation: To comply with tax, accounting, and anti-fraud laws.

4. PURPOSE OF DATA COLLECTION

We utilize your data to:

  1. Process and deliver your fashion orders.

  2. Send personalized marketing communications (under your "opt-in" preference).

  3. Analyze website traffic to improve our "Premium Essentials" collections.

  4. Prevent fraudulent transactions and enhance website security.

5. DATA SHARING AND THIRD-PARTY DISCLOSURE

We do not sell, rent, or trade your personal information. We share data only with trusted partners essential for our operations:

  • Logistics Partners: To ensure delivery of your apparel.

  • Payment Processors: To facilitate secure transactions (PCI-DSS compliant).

  • Regulatory Authorities: When required by law under Section 69 of the IT Act for national security or investigative purposes.

6. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies to recognize your browser and remember items in your shopping cart. You can choose to disable cookies through your browser settings, though this may limit your ability to use certain features of the site.

7. DATA SECURITY MEASURES

In accordance with Section 43A of the Information Technology Act, we implement "Reasonable Security Practices," including:

  • SSL Encryption: For all data transmitted during checkout.

  • Access Control: Limiting data access to authorized personnel only (e.g., your account managers).

  • Internal Audits: Periodic reviews of our data collection and storage practices.

8. DATA RETENTION

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by Indian law (e.g., maintaining financial records for GST compliance).

9. YOUR RIGHTS (DPDP Act Compliance)

You have the following rights regarding your data:

  • Right to Access: Request a copy of the data we hold about you.

  • Right to Rectification: Correct any inaccurate or incomplete data.

  • Right to Erasure: Request the deletion of your data (subject to legal retention requirements).

  • Right to Withdraw Consent: Opt-out of marketing emails at any time.

10. GRIEVANCE REDRESSAL

If you have questions or complaints regarding your privacy, please contact our designated Grievance Officer as per Rule 5(9) of the IT Rules, 2011:

  • Attention: Grievance Officer, Yuth Lifestyle

  • Company: Yuth LifestylePvt Ltd

  • Email: [legal@yuthlifestyle.com]

  • Address: Gurugram, Haryana.

11. CHANGES TO THIS POLICY

Yuth Lifestyle reserves the right to update this policy at any time. We will notify you of any significant changes by posting the new policy on this page with a new "Last Updated" date.